About Us

Family-run business. Established 1977.

Carlo and Anna Maria embarked on their journey into the production of high quality knitwear, driven by their passion for the trade. The business then evolved into a specialised manufacturer of high end cashmere garments, accessories and home products. 

Their son and daughter, Saulo and Adria, joined the company straight after graduation, successfully opening two flagship stores in Cortona and Pienza, and commencing worldwide distribution.

Made in Umbria, the heart of Italy, by skilled hands using artisanal processes. Every product is carefully crafted, with attention to detail, from knitting and finishing to quality control and hand hammering. Each piece undergoes strict inspection before earning the signature ‘Rocchi Rose’, a symbol of the uncompromising commitment to craftsmanship and excellence.